Three Tips for Better Strategic Planning

Baystone Development pic
Baystone Development
Image: baystonedevelopment.com

Upon leaving his role as the president of The MacDowell Company, Roy MacDowell became principal of Baystone Development, a real estate developer located in Weston, Massachusetts. A regional leader in real estate development and investment, Roy MacDowell is responsible for establishing the strategy of the organization and planning its path. If you find yourself with a similar task to perform, keep these tips in mind to improve your strategic planning.

1. Get rid of all of the buzzwords and awkward terminology that is often associated with strategic planning. Your aim should be to be as clear and concise as possible.

2. Create a good team made up of people with diverse skill sets and actually listen to the advice they provide. You will gain a better understanding of how your strategic decisions affect each department of the organization.

3. Create goals for the plan and make them actionable. You should review everything from the various tasks that need to be undertaken to how accountability will be considered. This is crucial in gaining buy-in from senior management and boards.